Visa does a great job of explaining to the masses what an EMV card is, what it isn’t and what it means to consumers and merchants alike.   Click below and use the arrows on the left and right of your screen to see what this means to merchants and consumers when the EMV Liability Shift goes live October 1, 2015.

Have a look at the Visa Chip Business Toolkit

http://usa.visa.com/merchants/grow-your-business/payment-technologies/credit-card-chip/resources/merchant-toolkit/index.jsp?page=toc

Also be sure to read our post by our own Janice Mackler, “What is EMV and what does it mean to you as the Merchant?”