Category Archives: EMV

NCR OPTIC Completes First Outdoor EMV Transaction

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NCR enables New York-based convenience store chain to introduce secure payments at the pump and create a consistent shopping experience across all fueling platforms.

DULUTH, Ga.–(BUSINESS WIRE)–NCR Corporation (NYSE: NCR), a global leader in omni-channel solutions, announced that it has conducted its first EMV payment transaction on the NCR OPTIC Outdoor Payment Solution at a Mirabito convenience store in Norwich, New York. Working with NCR’s channel partner Retail Data Systems, Mirabito is among the first convenience store retailers to embrace the secure payment scheme through the First Data network ahead of the 2020 liability shift deadline.

An important criterion for selecting the EMV-ready NCR OPTIC solution was its ability to digitally transform the forecourt to create a consistent customer experience across all fueling platforms. With NCR OPTIC, the customer experience will be very consistent at each Mirabito store, regardless of pump manufacturer or model. The prompting and customer touch points will be universal. Currently, Mirabito has implemented NCR OPTIC in three test stores and will be expanding the adaptation in new markets soon.

“We are very excited to be implementing this cutting edge at the pump technology at our stores,” said Eric Bunts, Chief Information Officer at Mirabito Holdings, Inc. “Upholding our customer’s credit card security is a primary objective of Mirabito and the NCR OPTIC solution allows us to increase our security positioning by accepting EMV chip cards at our fuel pumps. Additionally, the enhanced capabilities of NCR OPTIC fulfill a diverse range of customer experience objectives that are important to us as an organization.”

With the help of the NCR technology, Mirabito now can offer mobile payment through contactless integration and enhanced loyalty interactions with the integrated barcode scanner. Furthermore, the high definition video displays can be used for in-depth marketing promotions.

“The introduction of EMV payments provides convenience retailers with the unique opportunity to introduce new services and create a compelling customer experience, as well as convert consumers at the pump to in-store shoppers,” said Tom Chittenden, vice president and general manager of retail solutions at NCR Corporation. “Our goal is to help retailers drive more offers at the pump that today’s consumers demand, while remaining flexible for future deployments and technology developments. NCR OPTIC provides both and more.”

NCR OPTIC has been thoughtfully engineered to provide retrofit options for most brands of fuel dispensers. With an unprecedented open software platform, NCR OPTIC enables retailers to gain flexibility in developing their own unique applications to engage with their consumers like never before.

About Mirabito

Since 1927, Mirabito has been family owned and operated. Mirabito provides energy products and services for families and businesses throughout upstate New York, western Massachusetts, and Connecticut, with corporate offices located in Binghamton, NY. In addition to being an energy provider, Mirabito owns and operates more than 100 convenience stores throughout Central New York and Northeastern Pennsylvania, making Mirabito a convenient stop for customers and one of the largest convenience store chains in Central New York. The Mirabito Family of Companies includes Mirabito Energy Products, Mirabito Convenience Stores, Mirabito Truck Repair and the Rewards Plus customer loyalty program. For more information, visit www.mirabito.com.

About NCR Corporation

NCR Corporation (NYSE: NCR) is a leader in omni-channel solutions, turning everyday interactions with businesses into exceptional experiences. With its software, hardware, and portfolio of services, NCR enables nearly 700 million transactions daily across financial, retail, hospitality, travel, telecom and technology industries. NCR solutions run the everyday transactions that make your life easier. NCR is headquartered in Duluth, Ga., with about 30,000 employees and does business in 180 countries. NCR is a trademark of NCR Corporation in the United States and other countries. NCR encourages investors to visit its website which is updated regularly with financial and other important information about NCR.

http://www.businesswire.com/news/home/20171219005361/en/

What is an EMV Card?

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Visa does a great job of explaining to the masses what an EMV card is, what it isn’t and what it means to consumers and merchants alike.   Click below and use the arrows on the left and right of your screen to see what this means to merchants and consumers when the EMV Liability Shift goes live October 1, 2015.

Have a look at the Visa Chip Business Toolkit

http://usa.visa.com/merchants/grow-your-business/payment-technologies/credit-card-chip/resources/merchant-toolkit/index.jsp?page=toc

Also be sure to read our post by our own Janice Mackler, “What is EMV and what does it mean to you as the Merchant?”

What is EMV and what does it mean to you as the Merchant?

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By Janice Mackler

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EMV stands for Europay, MasterCard and Visa, a global standard for inter-operation of integrated circuit cards (IC cards or “chip cards”) and IC card capable point of sale (POS) terminals and automated teller machines (ATMs), for authenticating credit and debit card transactions. The EMV standard is moving the consumers to chip card technology. These new cards contain an integrated circuit containing payment related information protected by layers of security. The EMV standard allows for cardholder verification methods other than a PIN.

As a merchant there are three core areas of concern:

  1. Expand TIP – TIP will end the mandate for merchants to validate their compliance with the PCI Data Security Standard for any year where 75% of the merchant’s VIS transactions stem from chip-based terminals.
  2. Build Infrastructure – Chip acceptance will require service providers to be able to carry and process additional data that is included in chip transactions, including cryptographic messages that make each transaction unique.
  3. Shift Liability – Effective October 2015 the party, either the issuer or merchant, who does not support EMV, assumes liability for counterfeit card transactions.

EMV is not the silver bullet that can wholly insulate a merchant from the credit breaches common in the news today.  Credit card theft will continue, and merchants will still need to protect themselves. EMV transactions still send credit card data in clear text that hackers can use for credit card fraud.   Since creating fake cards is more difficult in the EMV environment, hackers will be more apt to perpetrate fraud in an on-line environment rather than in person. Therefore, your firewall is still extremely important for protecting your business.

Questions you need to be asking your POS provider?  Is your POS Hardware ready for EMV? Is your software version able to accept EMV transactions? Does your POS have enough memory to support the EMV peripheral devices for both contact and contactless acceptance?  Has your credit processor defined what is required of the POS system to communicate in the EMV standard?  Most POS providers will not have the code completed until 2016, as these requirements are still being defined.

What does this liability shift mean to you as a merchant? How many transactions are flagged as fraud in a given year?  What is the cost to the merchant for those transactions? We’ve heard many merchants say the liability shift is far less than the cost of immediately transitioning to EMV.

As your trusted POS advisor we want to ensure you are ready to successfully meet these new requirements.  Please call us to discuss your needs.

1.855.737.1500 | rdspos.com