Retail Data Systems Deploys the First Ever End to End Encryption and Tokenization with EMV Ready Devices on the NCR Aloha POS

Press Release

Retail Data Systems deploys the first ever in the world end to end encryption and tokenization with EMV ready devices on the NCR Aloha POS, using First Data Corporation’s security solution TransArmor.

Marietta, GA, September 4, 2014 – Retail Data Systems, the largest integrated POS integrator and reseller in the US who is also recognized as a Diamond Reseller globally for NCR Corporation, successfully deployed in production for the first time ever in the world TransArmor on NCR Aloha POS at RedRossa Napoli Pizza in Clive, IA, a concept owned and operated by WR Restaurant Hospitality, LLC out of Sioux Falls, South Dakota.

The Aloha POS solution is a leader in serving professional restaurant operators with a comprehensive suite of solutions, and integrations to third party providers which protect a customer’s investment.      Jeff Barrett, General Manager of Retail Data Systems Payment Services Division commented, “In this time of hyperbolic announcements regarding credit card data breaches, Retail Data Systems collaborated with NCR Corporation and First Data Corporation to deploy a solution that removes card data from the customer environment while at the same time reducing merchant liability, and further lowering PCI reporting effort requirements while introducing token technology that can increase sales and loyalty.”

Essentially TransArmor introduces the most powerful “end to end” security, utilizing a tamper proof connected terminal encryption device integrated through the Aloha POS, which collaborates with vault decryption technology at First Data, making the data of no use to fraudsters and hackers from the time of swipe, or EMV chip read, through authorization, and token issuance. Since the data is never exposed in the clear, reformatted and scraped from memory, or stored at the merchant, there is nothing to steal. This particularly deters the remote access breach attempts from organized crime groups across the globe.

Brian Podraza, President of Data Systems, Incorporated, the holding company for Retail Data Systems, stated, “Retail Data System’s value is bringing together technology solutions from multiple sources to end up with a compelling, operational, and supportable solution. TransArmor on the Aloha POS is exactly the kind of solution that brings value to our customers.” Paul Van Bockern, CEO of WR Restaurant Hospitality, LLC, commented that, “Our guest experience and comfort at RedRossa Napoli Pizza is of paramount importance. Assuring that their sensitive credit card data is secure means everything and is a natural extension of our hospitality.”

Retail Data Systems is the largest provider of Point Of Sale Hardware and Software, in North America. Founded in 1950, RDS now operates over 25 offices serving customers across the nation providing complete Point Of Sale technology. Our team of over 400 professionals assure our customers of the best 24/7/365 service available. Our list of industry leading POS hardware and software products provide a variety of solutions for companies large and small.

Web site: www.rdspos.com/alohatransarmor
Twitter: @rdspos
Facebook: https://www.facebook.com/pages/Retail-Data-Systems/110961558961606

LinkedIn:   https://www.linkedin.com/company/60695?trk=tyah&trkInfo=tarId%3A1409774417860%2Ctas%3Aretail%20data%20systems%2Cidx%3A1-1-1

News Media Contact

Jeff Barrett
General Manager

Retail Data Systems
phone: 678.279.8038   email: jbarrett@rdspos.com

Watching…. MSN.COM Poll – Cash Registers Vs. Mobile Payment

The results are not final yet, but in over 120,000 replies so far to a poll on MSN.com many consumers are still saying they overwhelmingly prefer cash registers to mobile apps.

Granted the poll doesnt ask if this is in regards to the gas pump, grocery store restaurant, bar, or retail outlet but the results are none the less interesting.

Post below with your comments on why you think this may be.

POS vs Mobile WHAT DO YOU THINK?

More stores are having salespeople & and even shoppers ring up sales on smartphones & tablet computers.

How do you feel about stores using tablets & smartphones to ring up sales?

12 % I like the technological upgrade. 14,366 votes
59 % I prefer cash registers. 72,498 votes
13 % I’m not sure yet. 16,269 votes
16 % I don’t care. 19,996 votes

Total Responses: 123,129

More to come when final results are released!